Must I Evolve? Method for Change

Set in the streets of New York, the campaign film, titled ‘Must I Evolve? Method for Change’ depicts a transformative foam party with Method at its source. The energetic, dancing crowd is composed of diverse characters that reflect a true community of Method changemakers.

Client: Method
Director: Jonathan Alric
Choreographer: Kosta Karakashyan
Agency: Uncommon Creative Studio
Production Company: Iconoclast
Service Production: Solent Film